The inbound methodology attracts customers by creating valuable content and tailored experiences, achieving this via various pull marketing strategies.
Inbound marketing aims to attract customers by creating valuable content and experiences tailored specifically to them. Whereas outbound marketing interrupts your audience with content that may not always be relevant, inbound marketing identifies current issues and solves problems they already have. The inbound methodology helps grow an organisation by building meaningful, lasting relationships with customers, prospects and customers. Throughout their entire journey with the organisation, inbound marketing values and empowers people to reach their goals.
The inbound strategy is effective due to its 'pull power': instead of advertising in a traditional sense by going to the customer, it creates reasons for the customer to come to you. Pull marketing can have many forms. The most common pull marketing forms are content marketing, blogs, search engine optimisations (SEO) and social media.
The inbound methodology has three main stages: attract, engage and delight.
The first stage, attract, aims to draw in the right people - your target audience - through valuable content and conversations that establishes your business as a trusted advisor and makes people want to engage with you.
The second stage, engage, involves presenting insights and solutions for the audience's problems and goals, making them more likely to buy from you.
The third stage, delight, aims to help customers find success with their purchases, as customers who find success will share that success with others, becoming advocates for your company and attracting new prospects for your organisation. Delighting customers and turning them into advocates creates a self-sustaining loop that helps your organisation build momentum and attract more customers and uses fewer resources to achieve this growth.