Inbound admissions applies the inbound methodology to the admissions process to provide value to the prospecting contacts throughout their entire admissions journey.
Inbound marketing attracts prospective students by providing value through relevant, helpful content and personalising their experience with your school or college throughout their entire journey.
The inbound methodology can be applied to the admissions process and aims to attract new prospects, engage them with insightful content and delight them with expert advice, products and services- all whilst avoiding traditional, intrusive marketing methods. Inbound admissions utilises tailored inbound marketing concepts to support parents and students through their decision making process.
The inbound admissions strategy enables educational institutions to achieve their objectives by nurturing meaningful, long-term relationships Inbound admissions focuses on attracting suitable parents/students to your website, converting them into contacts and engaging with them at critical points in their journey, increasing the likelihood of them applying. Prospects who become enrolled students must then be 'delighted' to turn them into promoters.
The inbound process adapted to the admissions process:
- Attract: the school or college must attract prospective students and families to their website, establishing your organisation as a trusted advisor worthy of engagement, which can be achieved via valuable content and conversations.
- Engage: the school or college should present insights and solutions to the students' problems and goals, encouraging them to ask questions, engage, visit your institution and submit their student application.
- Delight: the school or college should provide help and support for students and their families, showcasing that they are empowered to reach their goals and find success by selecting your institution.
Inbound admissions focus on the unique steps of the enrolment process and the various challenges present only in the education sector. It also highlights that positive word of mouth is one of the main channels through which schools and colleges grow their audience and attract future students- capitalising on the flywheel's momentum.